Your objectives are the Action Plans you will take to meet your goals. (the How and When)  Now you get down to the actionable definitions of what you are going to be doing.  This is the time to add measurable targets and time frames.

Include Specific, Measurable objectives that have a Due Date.

Here are some examples:

1. BIM

• Get 4 projects started in Revit by June 1 2011

2. Detail Library

• Create a standard location for all details in 30 days
• Develop a library of Details by adding 30 details per month – one per day
• Define a method for laying out a Detail Sheet in under 30 minutes by retrieving standard details via our Intranet by May 30th

You could hang some memorable name on your goals – #2 above could be the 30-30-30 Plan.

You will further break these down into manageable and distributable chunk in the Project Management phase.  This comes after all of the strategic planning is done.