I have seen so many vendor presentations in my career that I cannot count them. Some have been forgettable, some unforgettable, some boring, some exciting, but they have all been done with the best intentions. I am speaking on the general presentations that are made to large crowds either in person or via the web. They may be populated with many warm bodies, but the presenter is hoping to get a lead from the group. Someone that is interested.
Good intentions or not all of these presentations either hit the mark or they do not. Here are some things that I think make them miss the mark.
1. They are talking to the wrong audience. Presenters cannot control who comes to their presentation so they may be shooting at the wrong target. They ramble on about certain features or tools and seem to have no idea if those attending even care.
2. They show too many slides before getting to the demo. This burns me. If I have not decided if the tool they are showing is going to apply to my firm or my needs, I have little need to find out how long the company has been around, or how many offices they have or how many users they have. Get to the demo
3. They take too long to demo the good stuff. Ok… the demo finally started… but they take forever to get to the good stuff. Don’t save the best for last – put it up front and make me interested in the rest.
4. They answer the wrong questions. By providing more information than I am willing to sit through they sometimes give me more than I want on the wrong subject.
5. They talk too long on the wrong subject. What they think is “killer stuff” may not be what I think is great. Not that I am the only one that matters when they are speaking, but some topics wander around and get discussed too long.
Granted, it is tough to hit everyone’s sweet spot. And maybe my sweet spot is not what everyone else wants to see. But I have seen the things above consistently for a long time.